Problem
Two small businesses (clay earrings and woodwork) needed a web presence to show themselves off and take sales over WhatsApp, without the complexity of an e-commerce.
Context
Two freelance landing pages built in my free time for people close to me. I designed and built both solo, tuning the tone to each business and personality.
My role
- Designed and built both landings end to end.
- Tailored the style to each brand: BaoBlue (clay earrings) with vibrant colors; Anrra (woodwork) warmer.
- Wired the CTA straight to the salesperson's WhatsApp, with no intermediate form.
Solution
- Responsive sites in React/Next.js with animations (Framer Motion) and reusable components.
- BaoBlue: earring catalog with hover, a 3-step buying process, testimonials and FAQ.
- A vibrant yet harmonious palette, with the animations I like most in the project.
- Deployment on Vercel with a GitHub workflow.
Views
Screenshots from the live site
BaoBlue — Unique earrings for unique people
Earring catalog (hover)
How to buy in 3 steps
Customer testimonials
Learnings
- Translating each person's and business's personality into visual decisions.
- Keeping eye-catching animations without breaking visual harmony.
Result
BaoBlue is live and in use. Anrra is finished on the development side, waiting for the client to send the content photos.